GROWING ITALIAN INTEREST IN TICINO

25/03/2026

In recent years, Canton Ticino has once again taken centre stage in the Italian media, particularly due to the increasing interest from property buyers coming from Northern Italy.

This trend was also highlighted by La Provincia di Como, which dedicated an in-depth feature to the phenomenon, interviewing Matteo Degli Agli, founder of MDA Group Real Estate, to better understand the motivations and dynamics behind this evolving scenario.

The article underlines how relocating to Ticino is increasingly becoming a concrete choice for a segment of buyers with significant purchasing power, drawn by stability, safety and quality of life.

This trend is unfolding within a real estate market characterised by solid fundamentals and steadily evolving demand.

A steadily growing interest

The phenomenon is not new, but over the past two years it has clearly accelerated. Requests for information, property viewings and completed transactions involving buyers from Northern Italy have increased significantly, particularly in highly desirable areas such as Lugano and in locations with a strong residential or leisure appeal.

During the interview, Matteo explained that interest from Italian buyers has grown by approximately 15% over the last two years, especially in the most sought-after areas like Lugano and tourist-oriented destinations.

It is no longer just about purchasing a weekend retreat. More and more often, buying property in Ticino is linked to life planning, long-term investment strategies or the desire to establish a stable presence in Switzerland.

Stability and quality of life as key demand drivers

Several recurring factors are encouraging Italians to look at Ticino with increasing attention. The search for stability, safety and efficient services is combined with the desire to live in well-organised environments where quality of life is tangible and consistent.

The newspaper article emphasises that Canton Ticino has long been perceived as a reliable destination, but that this perception has strengthened further in recent years.

Lugano, in particular, continues to stand out as one of the most attractive locations thanks to its strategic position, proximity to major international airports and the possibility of maintaining professional connections with Italy while enjoying the benefits of living in Switzerland.

Who are today’s buyers? Investors and internationally minded families

The Ticino property market is attracting an increasingly defined audience. Buyers are typically individuals with medium-high to high incomes, often already property owners in Italy or investors looking to diversify their assets.

Transactions carried out by this clientele frequently fall within a price range of between 2 and 10 million Swiss francs, highlighting strong interest in high-quality properties and prestigious residential environments.

Alongside professionals and entrepreneurs in their working years, there is also a significant segment of buyers approaching retirement who choose Ticino to begin a new phase of life in a calmer, more structured setting.

Property in Ticino as both investment and safe haven

The Ticino real estate market is increasingly perceived as a balanced combination of investment opportunity and capital protection. The potential to generate rental income, including through short-term lets, is complemented by the prospect of gradual property value appreciation.

In Lugano, real property values are estimated to grow at a real annual rate of around 1–2%, reinforcing the perception of market stability.

In an economic environment marked by uncertainty and volatility in other sectors, this outlook makes Ticino real estate particularly appealing to cautious investors.

The trend also fits within an overall positive market framework. According to data reported in the same feature, the total value of real estate transactions in Ticino reached approximately 1.3 billion Swiss francs in the third quarter of 2025, marking an increase compared to the previous year.

Small and mid-sized transactions are showing growing momentum, while large deals continue to significantly impact overall market value, helping to keep the sector dynamic and attractive.

Lugano as the epicentre of property decisions

Among all Ticino locations, Lugano continues to stand out as a key reference point for buyers. The city offers a unique balance between professional opportunities, international-level services and high-quality residential environments.

The ability to work remotely or maintain business relationships with Italy makes relocation simpler and more sustainable. This contributes to reinforcing a trend that many observers believe will continue to strengthen in the coming years.

A clear outlook on the future of the market

The interview published by La Provincia di Como confirms the increasingly central role of MDA Group Real Estate within the Ticino property landscape. The experience gained on the ground and the ability to interpret the needs of an international clientele enable the agency to support buyers in making strategic and sustainable decisions throughout the entire property search and acquisition process.

In a market characterised by stability and qualified demand, buying a home in Ticino is not only a lifestyle choice but also a conscious wealth-planning decision.

For this reason, Italian interest in the region — as highlighted by Matteo during the interview — appears set to continue growing in the coming years.