ANOTHER YEAR OF SOLID GROWTH FOR MDA GROUP REAL ESTATE’S DIGITAL PRESENCE

18/07/2025

2024 has proven to be a year of consolidation and further expansion for MDA Group Real Estate’s online presence in the Ticino real estate market.

Several performance indicators show clear improvement compared to the already excellent results of 2023, while others remain consistently high—evidence of a digital strategy that continues to deliver solid, long-term outcomes.

Growing Demand, Growing Visibility

In 2024, MDA brand appeared in more than 1.6 million online searches related to the real estate sector in Ticino on search engines—an increase of +7% over 2023.

This is a significant indicator, confirming the rising interest in the local market and the effectiveness of MDA’s ability to position itself as a trusted and visible source of information.

Higher-Quality Traffic: +32% in Interested Users

The MDA website attracted over 33,000 unique users with a genuine interest in buying or selling a property—an increase of +32% compared to the previous year.

This growth not only reflects increasing traffic but also highlights the high quality of the visitors, made up of individuals actively involved in real estate decision-making processes in Ticino.

Consistent Growth in Google Visibility

The trend in Google visibility continues to move upward. In 2024, MDA Group outperformed the majority of its competitors in 68% of relevant search cases, confirming its position among the most prominent and trusted players in the Ticino real estate industry.

While generalist property portals and large agencies maintain a broader reach due to their platform structure, MDA’s results remain significantly above the average of traditional agencies.

Five Years of Leadership in Organic Visibility

Looking at the broader period from 2020 to 2024, MDA Group’s website remains the leader in impression share in the Ticino real estate market, ranking in the top results for 7 out of 10 key searches.

This consistent performance reflects the robustness of MDA’s SEO strategy and the editorial value built around quality, up-to-date, and user-relevant content.

Strong Performance Across Strategic Keywords

MDA continues to rank highly across the industry’s most important keywords. The website remains consistently visible in searches such as:

• “agenzia immobiliare Lugano”

• “real estate Lugano”

• “Tessiner Immobilien in Lugano”

Notably, in 2024 MDA reached the top position in Switzerland for the keyword "Tessiner Immobilien Lugano", showcasing a strong expansion into German-speaking markets with tangible results in both ranking and traffic generation, further consolidating MDA’s standing as one of the strongest organic visibility real estate brands in Ticino, across multiple languages.

A Growing Brand Beyond Borders

In 2024, early signs of international brand recognition also emerged—particularly in English-speaking markets.

MDA is now appearing more frequently in search results from users in Switzerland using English keywords, indicating that the brand is becoming a visible and authoritative choice for foreign buyers and investors, a key demographic for the Ticino property market.

Why Choosing MDA Is a Real Advantage

These numbers are more than just technical performance metrics—they represent a tangible competitive advantage for anyone looking to buy or sell a home in Ticino.

For sellers, greater visibility means more chances of finding the right buyer. It means tapping into a network of highly qualified, even international, leads who are ready to act and make informed decisions quickly.

For buyers, it means partnering with a team that knows how to identify the best opportunities—thanks to a carefully curated catalog, deep knowledge of the local market, and the ability to guide clients through every step of the process, from negotiation to documentation checks to post-sale assistance.

Choosing MDA Group means relying on an agency with deep roots in Ticino, and a vision aligned with what today’s market demands: visibility, credibility, personalized service, and support at every stage of the real estate journey.